In a bid to fortify player safety and promote responsible gaming practices, Finnish authorities have unveiled a mandatory player identification regulation set to take effect on January 1, 2024. This regulatory move comes on the heels of a similar requirement already implemented for coupon games earlier in the year. This article delves into the specifics of this development, its relationship with the state’s online gambling monopoly, and its broader implications for the Finnish gaming landscape.
A Step Towards Player Safety
Players engaging in a variety of games, which includes scratch cards such as Casino lottery and Ässä, will need to verify their identity. This is a significant step toward ensuring player safety and adherence to responsible gaming principles.
Veikkaus’ Response to Industry Norms
This transition is part of Veikkaus’ efforts to align with evolving industry norms and establish itself as a responsible gaming provider. The company has been proactive in adapting to the changing landscape of the gambling sector.
Identifying Players: The Process
The identification process is designed to be convenient and accessible. Players can verify their identity using various methods, including:
- Veikkaus Card
- Driver’s Licence
- Personal Identification Card
- Kela Card
- Mobile Card via the Veikkaus Application
Ville Venojärvi, the director of Veikkaus’ sweepstakes, emphasizes the ease of implementing these identification measures, given the existing infrastructure for coupon games.
Prize Claiming Process
Despite the identification requirement, the procedure for claiming lottery winnings from scratch cards will remain the same. Players must still scratch the card to reveal their prize, and identification information will be needed when claiming the prize, which is then entered into the sales terminal.
European Gaming Industry Transformation
These regulatory changes in Finland align with the ongoing transformation in the European gaming industry. The European Gaming and Betting Association (EGBA) has been a vocal advocate for these reforms in Finland, especially as the state-owned Veikkaus maintains a monopoly on online gambling.
Partnerships and Expanded Access
Earlier this year, Pragmatic Play, a leading provider of online casino games, formed its first partnership in Finland with Veikkaus. This partnership granted Finnish players access to a selection of Pragmatic Play’s popular slot games, further enriching the gaming landscape.
Licensing for Online Gambling Operators
One of the core aspects of these reforms is the requirement for Finnish online gambling operators, offering casino games and betting activities, to apply for licenses. This shift is part of a more comprehensive legislative project that encompasses fees, taxation, safer gambling legislation, and advertising regulations.
Veikkaus’ Exclusive Role in Finland
Presently, Veikkaus enjoys the exclusive right to offer gambling services in Finland. The organization operates all gambling games available in the country, including lotteries, casinos, and betting.
Responsible Gaming and Industry Standards
While these regulatory changes underscore a commitment to responsible gaming and increased player safety, they are also in line with international industry standards. These adjustments promise to provide Finnish players with a safer and more enjoyable gambling experience.
Safeguarding the Finnish Gaming Landscape
These changes signify a proactive stance toward preserving the benefits of the gambling industry for Finnish society as a whole. They ensure that the nation’s gaming landscape continues to evolve responsibly, safeguarding the interests of both players and operators alike.
With this new regulation in place, Finland aims to enhance player safety and maintain a thriving, responsible gaming environment for its citizens.
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