Soft2bet, a leading iGaming solutions provider, stands out for its multi-brand approach and innovative platform technologies tailored for online casino and sportsbook operators. Their scalable white-label platform supports both established brands and emerging market entrants.
Featuring an extensive game library sourced from diverse studios, including slots, live casino, and virtual sports, Soft2bet ensures a rich player experience. The platform incorporates gamification and engagement tools such as tournaments and loyalty programs to enhance retention.
Here, we’ll review Soft2bet’s iGaming services, solutions, and products.
Soft2bet excels in multi-brand management, enabling operators to oversee multiple brands and player bases from a single platform. Their sportsbook solution offers a wide array of betting options and advanced risk management tools. The platform integrates comprehensive marketing automation tools for highly targeted campaigns and supports global and localized payment methods, including cryptocurrencies. Soft2bet ensures regulatory compliance across jurisdictions and strengthens security with a proprietary AI-driven fraud detection system.
Their platform emphasizes mobile gaming optimization and cross-platform integration for seamless performance. Soft2bet also offers customizable UX/UI options, allowing operators to establish unique brand identities. Dedicated account management, proactive technical support, and robust data security protocols ensure continuous assistance and protection. Soft2bet’s approach combines innovation, scalability, and a commitment to client success.
Soft2Bet provides software gaming and sports betting solutions in the online gambling space. It is a company that was established back in 2016, founded by Uri Poliavich, an Israeli entrepreneur born in Ukraine, who was a former Playtech consultant.
Soft2Bet has its base in Limassol, Cyprus and it also has an office in Malta where its financial, payment, and casino management operations are handled.
Based on the info available online, we would say that this company has at least a few hundred employees, with the majority of these working for its two offices.
Soft2Bet calls itself one of the leading iGaming turnkey solutions providers. It offers payment-related services, sports betting and casino software, in-house CMS, responsible gambling solutions, and more. It started to gain more industry traction after 2019, and now it is a pretty established sector entity that supports over fifty brand partners and is highly competitive in its industry section.
For a company of its kind, Soft2Bet offers software options for parties interested in getting a foothold in the online gambling arena, similar to what most of its competitors sell. Hence, Soft2Bet can deliver the following products to customers:
We know of none of our reviewed brands that utilize solutions created by this leading iGaming platform provider, but we know that its creations are implemented by casino brands like CampoBET, Don.Ro, Quick Casino, and Yo Yo Casino.
It works with over one hundred game providers and brings twelve thousand games to its partner’s sites, not counting the four hundred live tables it has to offer. The game studios working with this company include big sector names like NetEnt, Wazdan, Skywin, Tom Horn Gaming, Betsoft, Playson, Merkur, Iron Dog Studios, 1×2 Gaming, iSoftBet, Relax Gaming, Red Tiger, Hacksaw Gaming, Push Gaming, Yggdrasil, Nolimit City, Elk, Quickspin, Spinomenal, Play’n GO, Games Global, Reevo, and Evolution.
Soft2Bet does not make its own games, but as noted above, it has partnership agreements with many top-end game developers, whose products get distributed via Soft2Bet’s Game Aggregation Platform (GAP), available to operators using Soft2Bet platform gaming software.
Since the participating studios in this network are all respected and known for creating above-average products, their reel-spinning titles are pretty good in all areas. Slots naturally dominate Soft2Bet’s aggregation platform, which also distributes loads of quality RNG tables from Wazdan, Play’n GO, Betsoft, and many others. Lottery games and novelty ones with simple gameplay are also available in this ever-growing collection.
Yes, the products found in Soft2Bet’s GAP all have intuitive interfaces, and most of them are visually appealing, easy to navigate, and responsive. Their interfaces have been crafted to minimize friction and offer seamless loading and easy-to-understand info pages. Names like those rattled off above operating in the game section of the industry do not mess about when it comes to UX.
100%. They have gotten made following modern responsive design principles by teams of veteran developers who have ensure they look great in all resolutions and orientations, on any device type.
According to Soft2Bet’s official website, its casino and sportsbook platform solutions allow over two hundred and twenty payment methods. Among these are AstroPay, Neosurf, Boletol, Pix, Paysafecard, eZeeWallet, CashtoCode, Trustly, Zimpier, Neteller, Klarna, Siru, Volt, Net Banking, UPI, Apple Pay, Google Pay, and a range of cryptos. The availability of these at Soft2Bet-fueled sites will depend on users’ accessing region and what operators have chosen to feature.
Yes. All the payment processors this company has teamed up with are super reputable, and look to process transfers in the shortest time-frames possible, for their respective methods.
Yes. They get tested by BMM Test Labs for fairness and reliability.
Soft2Bet offers a BonusEngine, which is a suite of tools for creating automated bonuses. It is software that includes audience segmentation, diverse reward options, and back-office tools for analyzing bonuses. Operators can use this suite to create and manage a great deal of diverse promotions.
It can deliver almost all of Evolution’s streaming game arsenal to players using Soft2Bet hubs if their operator selects to make this possible. It can do the same with Ezugi’s catalog, which operates under Evolution.
Soft2Bet equips operators with a powerful CRM system to manage user interactions. Through its tools, operators can choose to offer aid via automated responses or supply real-time human support. Per its internal statistics, Soft2Bet’s team processes 150,000 chats per month, and it provides assistance in twenty languages, delivering around the clock live chat availability. We briefly touched upon its reporting and analytics tools, which are not only super beneficial for tailored promos but also for spotting gamblers who are spending more than they should.
Soft2Bet has been licensed by the Malta Gaming Authority, The Danish Gambling Authority, the Swedish Gambling Authority, the Irish Tax and Customs, The Italian Customs and Monopolies Agency, The Mexican Ministry of the Interior, the Alcohol and Gaming Commission of Ontario, Romania’s National Office for Gambling and Greece’s Hellenic Gaming Commission.
Soft2Bet’s platform architecture integrates account management, game aggregation, payment solutions, compliance tools, and more. The company manages to blend all of this into a cohesive system. Its multi-vertical framework manages diverse offerings with ease, and its brand Betinia, an online sportsbook of some note in Sweden and Denmark, leverages this architecture to great success. Furthermore, Soft2Bet’s flexible APIs enable rapid integration with third-party providers.
Based on what others have told us, Soft2Bet’s platforms get built on a stack that includes microservices architecture, advanced programming languages such as Java and Python, and cloud hosting solutions like AWS. HTML5 ensures mobile compatibility, and Docker and Kubernetes optimize resource allocation and scalability. Soft2Bet solutions also utilize Elasticsearch for advanced data indexing.
On the topic of scalability, Soft2Bet’s software has gotten engineered for scalability. It has gotten created to cater to operators of all sizes. Soft2Bet’s modular architecture allows operators to scale, vertically and horizontally, the solutions they buy from this company. Hence, they can expand their portfolios to include novel verticals, such as virtual sports, without disrupting existing operations.
Soft2Bet’s APIs cover multiple functionalities. For these to get implemented quickly, the company has step-by-step guides, example code snippets, and troubleshooting FAQs. These do a terrific job in minimizing the technical challenges operators may face when trying to implement Soft2Bet’s standalone software into existing systems, or run its solutions. A standout feature of this entity is also its solutions’ support for customizable API endpoints, allowing bespoke integrations.
If you visit the Soft2Bet official website, you will see a quick boast that in 2019, this company attained its ISO 27001 certification. It is also not shy to point out that it is PCI DSS approved, and that it is PECB MS certified. It is compliant with the EU’s GDPR regarding data privacy and adds two-factor authentication (2FA) to its turnkey solution to boost account security. Of course, it also employs end-to-end encryption protocols.
As already touched upon above, Soft2Bet’s advanced CRM system gives operators the opportunity to use tools for segmentation, behavioral analysis, and automated marketing. It includes churn prediction algorithms as well, which help operators identify at-risk players.
Soft2Bet has dashboards that display various extremely handy metrics for business growth. What are some of these? Well, player acquisition, average revenue per user (ARPU), and retention rates. Predictive analytics models are also on hand in Soft2Bet solutions, and they go a long way in predicting user behavior and giving insights into identifying trends. For instance, which casino games get played the most? That is useful for optimizing promotions for titles the masses are enjoying. Aside from the mentioned at-risk gambler spotting, Soft2Bet’s main platform also supports custom report generation, which makes its easy for operators to share findings with stakeholders.
These are quite robust. For example, YoYo Casino, which we mentioned above, runs Soft2Bet’s software and incorporates bright visuals and gamified challenges that appeal to European players. Yet, other successful brands working with the company have adopted visual styles suited to Asian or Latin American markets. Thus, Soft2Bet customization capabilities let operators create unique identities. They can do this by selecting from multiple themes, layouts, and gamification elements for deep pools of these. Decent language support, vast currency selection, and region-specific payment methods also significantly contribute to local sucess a brand can see using Soft2Bet’s gaming/betting software.
Soft2Bet provides 24/7 support to its B2B clients. Anyone that has dealt with this entity knows that it has dedicated managers offering personalized assistance, and help for technical implementation. The company also provides comprehensive training sessions regarding the features its platform boasts, varied compliance requirements operators should look out for, and sector best practices for player engagement.
Even though we are sure that many BTCGOSU readers and crypto gamblers, in general, have not heard of Soft2Bet before checking out this page, this company has been killing it at award shows in the past few years. It has snagged the Platform Provider of the Year title at the BC Awards in 2023, the EGR Nordics Awards 2024 honor for In-House Innovation of the Year, and the EGR B2B Award for Full Service Platform of the Year in 2024 also. These are just a few of the many awards Soft2Bet has collected post-2020, and its roadmap seems to focus on expanding its market presence and enhancing platform features.
We expect to see AI-powered personalization tools get added to its software and for blockchain-based payment integrations to get improved. Gamification elements like dynamic leaderboards should also be boosted soon, as this company is actively pursuing licensing in North America and throughout Asia.
As cited, Soft2Bet has a super flexible architecture. The API framework implemented facilitates seamless connections with leading game providers, payment processors, and marketing tools.
Like most of its competitors, this turnkey gaming software developer also promises uptime rates exceeding 99.9%. It claims it can maintain these even during high-traffic periods without sacrificing load times due to its distributed architecture and advanced caching techniques, which only let its operator experience minimal latency and largely uninterrupted service.
The extensive game library, modular architecture, gamification features, its Bonus Shop and in-house tournaments are what have given Soft2Bet the edge in winning so many awards in recent times. Moreover, its player engagement tools, and focus on regulatory compliance have too helped it dramatically establishes trust in the industry.