Gaming Innovation Group (GiG) is a globally recognized iGaming solutions provider offering a multifaceted approach to online casino and sportsbook operations. Their proprietary platform is highly adaptable and scalable, featuring advanced back-office management, flexible API integrations, and a comprehensive game portfolio with slots, live casino games, poker, and bingo.
GiG’s robust sportsbook solution delivers extensive global event coverage, diverse betting options, and effective risk management tools.
Here, we’ll review GIG’s iGaming services, solutions, and products.
GiG emphasizes data-driven marketing, equipping operators with advanced analytics, player segmentation tools, and personalized marketing capabilities to enhance engagement and retention. Their compliance framework supports multiple jurisdictions and responsible gaming initiatives.
A standout feature is GiG’s Data Platform, offering real-time player data insights and actionable intelligence for strategic decision-making. AI-driven personalization further enhances customer experiences and retention.
In addition to platform technology, GiG provides managed services, including operational support, customer service, and marketing expertise. Their mobile-optimized platform ensures seamless performance across all devices. Dedicated technical support, account management, and thorough documentation underscore their commitment to client success.
Innovation remains central to GiG’s offerings, driven by their forward-thinking development team.
Better known under its acronym – GIG, the Gaming Innovation Group is a prominent iGaming technology supplier that does not get talked that much about in crypto gambling circles but provides a comprehensive range of solutions for gambling operators around the globe.
The company was founded in 2008 as Donkr International Ltd. in Malta by Forde Fagerli and Robin Reed, and has a stock listing under the ticker GIG SBD on the Nasdaq First North Growth Market. It also trades on the Stockholm exchange.
With headquarters in St. Julian’s, Malta, GiG offices in Marbella, Barcelona, Madrid, and Toulouse, it has over a thousand employees. The main subsidiary is iGamingCloud Ltd, which operates from Malta as well and supplies cloud-based services primarily for online casino operators.
GiG’s primary software offering consists of the following six products:
GiG’s team also offers a range of managed services via expert teams to handle various operational needs.
GiG collaborates with wide variety of online casinos and operators. We’ve seen some of its more notable partnerships in the BTCGOSU Bitcoin casinos we’ve reviewed but names also include the Betsson Group, Mexico’s LuckyDays, UK’s Betway, and Hard Rock Casino in the US. To most Internet gamblers, GiG are best recognized for their casino brands Rizk and Guts Casino.
Gaming Innovation Group has worked with multiple game software suppliers, such as Finnplay and Strike Games. It also had its game development studio named GiG Games, which released titles like Book of Souls and POPSTAR and worked with Relax Gaming on the distribution front. The company also had a strategic partnership with Spearhead Studios,
The gaming products this company produced as GiG Games – its game development arm which was active from 2018 to 2019 – were online slots that were average to slightly above average, quality-wise. Even though the games GiG made were Okay, the studio closed down due to their underperformance.
That closure was a tactical move made by management, who decided it was better to focus their efforts on the platform services side rather than game development. The few spinners they did make were not very innovative and rather standard fare.
GiG Games’ slots had the usual genre layouts. So, newbies could pick them up and enjoy them with ease. Their UXs were very intuitive.
Yes. You can still find them on many fiat and crypto gambling platforms, for smartphone or tablet gaming fun. They were made by experienced professionals, playable across various device types on the go. As the latest picks from name studios, they showed no compromises when adapting to different screen sizes.
The total gaming/betting solutions that Gaming Innovation Group offers should allow for the integration of all the usual online payment methods for gambling, meaning the major credit/debit card choices, popular e-wallet services, and bank transfers.
In January 2025, GiG struck a deal with the Nuvei Corporation, a Canadian fintech company, for an alliance that allowed this B2B iGaming technology provider connectivity to seven hundred payment methods.
Yes, GiG prioritizes speed and security in all payment processes. It employs industry-leading gateways with robust fraud detection systems.
The games found at GiG-powered sites should be very reliable. Their RNGS will have gotten certified by the regulators who have licensed their hosting hubs, and they likely undergo fairness audits.
We could not find much info about this on GiG’s official website, or elsewhere. That said we assume its total site solutions do have tools for creating/managing promotions that are at least decent.
No, it does not. But sites operating on its gambling software should be able to feature streaming table/game show products by providers they have chosen to go into business with.
GiG offers a suite of tools for support. However, we must also highlight that it provides first-line aid by people trained in responsible gaming practices. Furthermore, GiG’s operations team focuses on utilizing advanced AI tools to enhance the level of service they offer, and surprisingly, their AI-powered chatbots handle routine inquiries quite well.
Going by its Wikipedia page, the Gaming Innovation Group (GiG) has been licensed in multiple jurisdictions. It has attained approval by bodies such as the MGA, the UKGC, the SGA, New Jersey’s Division of Gaming Enforcement, the Colorado Limited Gaming Control Commission, the Indiana Gaming Commission, the West Virginia Lottery Commission, the Pennsylvania Gaming Control Board, Tennessee’s Lottery Corporation, and Romania’s Government National Gambling Office.
Its official site notes that GiG’s products have are compliant with international regulations, and have gotten certified in Iowa, Sweden, Latvia, Germany, Spain, Argentina, and Croatia. Apparently, they will soon get similar certification in Ontario, and Serbia, if they already have not gotten this approval. That probably happened by the time you read this.
It has gotten built to serve the diverse and evolving needs of the online gambling sector, revolving around a modular design. In our opinion, its flagship components is this company’s Player Account Management (PAM) system. The next essential selling point is that it is an omnichannel architecture across online and retail environments. Overall, GiG has a archiatureal structure similar to most of its competitors.
GiG employs modern technology that supports scalability, performance, and security. While detailed specifics have not gotten disclosed about it, we will make an educated guess that GiG’s backend services have likely gotten developed using C# and .NET, while frontend development has probably leveraged JavaScript frameworks such as React or Angular. That is just our assumption, as is that Docker and Kubernetes get employed for container orchestration by GiG.
Scalability is at the heart of gambling platform design, which is essential these days for all gambling platform providers in the online section of the industry, GiG included. It ensures operators can expand their operations without compromising performance. GiG’s cloud-based infrastructure (hosted on AWS) allows dynamic scaling. That goes a long way in allowing partnered operators to run their service at all times, including during major sporting events when they should see peak traffic. Moreover, GiGs software can automatically allocate extra resources to manage increased activity.
GiG’s APIs cover a wide range of services. The API-first approach shown by Gaming Innovation Group’s software products allows operators to quickly build custom frontends. Xtremepush is a standout example of GiG integration, which is a customer engagement and marketing platform.
GiG’s API documentation is super developer-friendly, with in-depth tutorials on hand. It guarantees that operators can swiftly adapt GiG’s platforms to their demands.
We have not much unique to say here, as GiG implements industry-leading security protocols. That means it shows compliance with international regulations such as GDPR and ISO 27001, while utilizing secure socket layer encrypted communications. Penetration testing and vulnerability assessments are conducted on the regular by GiG to identify security risks, and the company has AI-driven responsible gambling tools for detecting high-risk user behavior.
We already got into this a bit by talking about Xtremepush, a suite of CRM tools that feature automated user segmentation. Naturally, that is crucial for personalized marketing. The system also tracks player lifetime value, and is highly flexible. The latter refers to that fact that it lets operators integrate data from various sources.
Now, as far as GiG’s data analytics capabilities goes, these are also very high-end. Its solutions have real-time dashboards that track key performance indicators. These are things as player acquisition, retention rates, and betting patterns, data that enables operators to make decisions for things like risk management and game offerings, among others.
GiG empowers operators to tailor their software to their requirements. Thus, they can personalize frontend designs via modular tools that allow for bespoke website layouts. Operators can also customize game lobbies. Thanks to advanced APIs and integration capabilities, operators can incorporate region-specific features and add custom content from third parties. GiG also offers multi-language and multi-currency support, so operating companies can choose which of these they want to use, making it easier to localize their offering.
We have heard that GiG used to have webinars for its clients that addressed various common operational challenges operators may encounter when using its products. We are unsure if these are still a thing, but we hope so. We know that GiG’s support framework includes detailed troubleshooting guides, and its onboarding process features training sessions and one-on-one consultations. These cover different aspects of the platform, such as backend management, frontend customization, and CRM customization/utilization. The company’s team also has a proactive approach to operator education and looks to make itself available during working hours to help the best way they can.
GiG’s journey has been a dynamic one so far. This software developer/provider has gone into various ventures, some successful, others not so much. But it maintains an ambitious roadmap that prioritizes innovation, in our opinion. We see that it know goes in deep on incorporating advanced AI and looks to further expand on its omnichannel capabilities, something that not a lot of its competitors are doing. So, we think that this should be GiG’s wild card going forward.
The solutions supplied by the Gaming Innovation Group for sure show a great flexibility to third-party services and tools. Pre-built connectors reduce development time, enabling faster deployment of new features, and operators (crypto casino, hybird, and fiat ones) can integrate different popular plugins to enhance player experiences on their sites. That kind of adaptability is vital for not only new market expansion, but boosting user satisfaction.
We have seen clients heap praise on GiG’s load balancing mechanisms that distribute traffic efficiently, preventing bottlenecking. Its staff also conducts regular performance testing for spotting vulnerabilities. These attributes and others outside the scope of this guide, position GiG as a very reliable partner for those seeking uninterrupted service.
The number one would be its omnichannel functionality. We have not seen many software providers offer this. PAM, as noted, is another GiG highlight that has sector experts raving about it due to its comprehensive control over user accounts. We have also heard good things about the Sportnco Sportsbook, the LogicX software for actionable business rules, GiG’s feature-rich user interfaces that are easily customizable, the cloud technology its solutions use, the AI tools it offers, its technical support, and commitment to sustainable practices, which reflect GiG’s responsible nature as a corporate entity.