In a momentous development underscoring the increasing impact of cryptocurrency on the sports sector, Uphold, a prominent cryptocurrency exchange and Web3 financial platform, has forged a pioneering alliance with the Premier League newcomers, Burnley FC.
This partnership represents a pivotal moment for both Uphold and Burnley, marking their collaboration as the official sleeve sponsor for the 2023/24 Premier League season.
The Rise of Burnley: From Championship to Premier League
Burnley, the Premier League newbies, recently secured their promotion from the Championship, making them a highly anticipated addition to the top tier of English football. Uphold’s association with the club couldn’t have come at a better time as the world eagerly watches Burnley’s journey in the Premier League.
Branding on Display: Turf Moor’s LED Boards
As part of this exciting partnership, Uphold will enjoy prominent brand exposure through Burnley FC’s official sleeve. Additionally, the crypto exchange and card provider will have its branding prominently displayed on LED boards at Turf Moor during match days. This strategic move positions Uphold to reach a broader and more engaged audience.
Uphold’s Impressive Background
Uphold’s impressive track record as the fastest-growing company in Silicon Valley, recognized by the San Francisco Business Times in 2022, makes it an ideal partner for Burnley FC. Uphold’s global reach extends to over 140 countries, facilitating transactions across more than 300 currencies, and creating ample potential for this partnership.
Supporting Women’s Football
In a commitment to gender equality and growth, Uphold’s partnership with Burnley FC extends to the women’s team. This demonstrates Uphold’s dedication to fostering diversity and inclusion in sports, aligning with Burnley FC’s forward-thinking approach.
Stuart Hunt, Burnley FC President
Stuart Hunt, the President of Burnley FC, expressed his satisfaction with the expansion of their partner portfolio, welcoming Uphold as their Official Sleeve Partner. He noted Uphold’s global brand recognition and its success in serving over 140 countries across 300+ currencies in recent years.
He also highlighted the potential for the partnership and his delight at Uphold becoming an Official Partner of the women’s team, a key area of growth for the club. Hunt looks forward to working together and introducing Uphold’s brand to the club’s supporters.
Simon McLoughlin, Uphold CEO
Simon McLoughlin, the CEO of Uphold, conveyed his immense pride in standing beside Burnley FC as they make their return to the Premier League. He praised the club for embodying grit and determination, citing their impressive 101 points accrued last season and a remarkable 22-game unbeaten run.
McLoughlin expressed Uphold’s affinity for such spirit and excitement and noted that having Vincent Kompany at the helm adds another layer of excitement to this partnership.
Uphold’s User-Friendly Crypto Platform
Uphold is known for providing a user-friendly platform that simplifies the process of buying and trading cryptocurrencies and FIAT currency. With a customer base exceeding 10 million users globally, Uphold is a trusted name in the crypto world.
The Uphold Card: Spending Cryptocurrency Worldwide
For crypto enthusiasts, Uphold offers the Uphold Card, a versatile payment solution that allows users to spend Bitcoin (BTC), Ripple (XRP), and Ethereum (ETH) anywhere in the world. Available in both physical and virtual forms, the Uphold Card boasts numerous advantages, including no foreign transaction fees, competitive foreign exchange rates, and cashback of up to 4% on every purchase.
As Uphold makes its mark on the Premier League stage through this partnership with Burnley FC, the crypto exchange continues to provide innovative financial solutions to its growing global user base.
Don’t miss out on the exciting developments at the intersection of cryptocurrency and football as Uphold and Burnley FC embark on this new journey together.
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